innocent little tasty drinks

We sure aren't perfect, but we're trying to do the right thing.
It might make us sound a bit like a Miss World contestant, but we want to leave things a little bit better than we find them. We strive to do business in a more enlightened way, where we take responsibility for the impact of our business on society and the environment, and move these impacts from negative to neutral, or better still, positive. It’s part of our quest to become a truly sustainable business, where we have a net positive effect on the wonderful world around us. http://www.innocentdrinks.co.uk/

The ethics in detail:
http://www.innocentdrinks.co.uk/us/ethics/